You built something
worth protecting
Now let's move
forward
with purpose.
For founders who are on the path, building, scaling, leading and need a clear-eyed, straight-talking presence in the room who has walked the same road.
Strategy, clarity, and someone who's actually been there.
Most founders don’t need more information. They need someone who can sit in the room, listen to everything, and help them see it clearly without an agenda, without jargon, and without pretending that building a business is at times hard as well as fun.
I spent 15 years in and out of the NHS, led commercial work at an early-stage health tech company, then founded and scaled a governance and compliance business to 20 people and an exit. It took longer than I expected, cost more than I planned for emotionally, and taught me things about leadership I couldn’t have learned any other way.
When I exited, I didn’t want to start another business. I wanted to do work I care about, with people I respect, helping them navigate the parts of building a company that no strategy deck covers and can only come from someone who has been through it.
That’s what this is. Part strategic advisory. Part coaching. Part network. Entirely practical. The kind of support I wish I’d had.
01
The founder who's scaled past the point where instinct alone is enough
You’ve got a team now, real revenue, real stakes. The decisions have changed and you need a thinking partner that you can trust who gets the complexity and the weight, not a consultant who’ll hand you a framework and leave.
02
The leader who knows the business problem isn't really the business problem
Sometimes what looks like a strategy issue is actually a leadership issue. Or a values misalignment. Or your own relationship with what you’ve built. You want someone who can work at the deeper human level without losing the commercial thread.
03
The entrepreneur who wants to build something that genuinely means something
Not just exits and multiples, though those matter. You want to build the right way, with the right people, and still be proud of it when it’s done. That’s a harder thing to hold onto than most people admit.
I work with a small number of clients at any one time deliberately. The model is simple: I bring tools, creativity, humanity, commercial nouse and an honest perspective to wherever you’re stuck. You bring the knowledge of your business and sector and the willingness to look at it clearly.
Most of what I do starts with a foundational piece of work such as a session on strategy, values, operating model or commercials and then evolves into whatever the business actually needs. Some clients want a bi-weekly or monthly rhythm. Others call when something comes up. Both work.
Advisory
Strategy & Business Clarity
Getting into the room and helping you see your business from the outside. Not prescribing solutions, asking the right questions helping you find them.
- Strategy workshops and one-page planning
- Operating model and execution rhythm
- Company positioning and value creation
- Commercial thinking and growth strategy
Coaching
Leadership & Founder Work
The harder conversation. Who you are as a leader, what you believe about your business, and where your own thinking and self limiting beliefs might be getting in the way.
- Psychosynthesis-based coaching and mentoring
- Core values and limiting belief work
- High-impact single sessions or ad hoc
- Psychometric tools
Partnership
Ongoing Presence
For founders who want a trusted presence over the long run — not a project, not a process, just someone consistently in your corner.
- Monthly or quarterly rhythm
- Available between sessions when needed
- Working with existing leadership teams
- Rolling my sleeves up if needs be
Credibility earned
the hard way.
Sales — London & South Africa
Critical Care, ITU, International Air Ambulance — NHS & Private
National Transformation A&E Turnaround — NHS & Private
Partnership Lead — Health Tech
Commercial Consultant — Health Tech
Mentoring/Coaching Clinical Entrepreneurs
Founder & CEO — Governance & Compliance — Exited
Commercial Consultant/Strategy – Complex Bidding & AI
EMCC Registered Psychosynthesis Coach & Mentor
I grew up professionally as a salesperson, which taught me how to read a room and close. Then, at 25, looking out over Alexandra Township from a condo in Johannesburg I chose to retrain as a nurse (yes the CEO was surprised). Because what I was doing didn’t feel like it meant enough.
Fifteen years in emergency medicine and on air ambulances I learnt something that no MBA could: how to stay calm in chaos, how to make decisions with imperfect information, and how to care genuinely about the people in front of you.
When I moved into health tech, I combined all I had learnt commercially and as a clinician and change maker in Europe’s largest employer and applied them creatively in business. I was employee number four in a company that became the world’s largest personal health record. I learned what it means to scale in a value driven company with great mentors. I started my own consultancy working with early stage tech companies that could make showed promise, then founded my own professional services business because I saw a gap in the market that needed a fix, and because I wanted to build a company that made a difference.
I have been lucky to have many wonderful experiences in a variety of industries and met many wonderful people on my journey. One thing I know for sure is that I have changed what I thought I knew about building something.
The year I spent stepping back from operations, training formally as a coach, mentoring and coaching entrepreneurs and creatives, sitting with what I had achieved and contemplating what I still wanted to achieve was the most formative year of my career. Not because I had answers. Because I finally stopped pretending I did.
Now I work with founders who are at turning points, not to help them avoid the hard parts, but to make sure the hard parts don’t happen to them by accident and to help ensure they make the best of what they are working on.
His insight and quick mind have greatly supported my professional growth and helped me make the best decisions for myself. He brings together the wisdom of his business experience with the Psychosynthesis approach, offering a truly holistic perspective that resonates deeply.
I had the opportunity to work with Lyndon through his coaching, and I can confidently say it was a transformative experience. He brings a rare combination of deep insight, strategic clarity, and grounded presence to his work. Lyndon doesn't offer surface-level advice, he gets to the heart of challenges and helps uncover the real work that needs to be done, both personally and professionally.
As a startup founder, my sessions with Lyndon have been an invaluable space. He creates a warm and empathic dynamic where all thoughts and dilemmas are welcome. I left with more clarity on my goals and, crucially, how to tackle the obstacles in my way.
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Lyndon was always the gold standard of relationship management with senior stakeholders. Never one to shy away from the difficult question, balancing professionalism with humanity, which showed in how many colleagues viewed him as a close friend.
The frameworks and tools I use with clients aren’t invented — they’re borrowed, tested, and adapted from the best thinking in business and living. I’ve spent years reading, listening and learning from others and working out what actually holds up. A selection of the books that underpin this work (I won’t name the people who have inspired me the most but you know who you are):
Jim Collins
Good to Great
Simon Sinek
Start With Why
Alan Watts
The Watercourse Way
Dan Coyle
The Culture Code
Brené Brown
Daring Greatly
Jack Kornfield
A Path With Heart
Ben Horowitz
The Hard Thing About Hard Things
Alex M H Smith
No Bullsh*t Strategy
No pitch.
Just
a conversation.
If something here resonates and if you’re building something and want a straight-talking thinking partner drop me an email or WhatsApp. I’ll read it properly and write back.